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EUC launches Video Essay Competition

posted by eucentresg

230postcardSingapore, 9 May 2011 – The European Union Centre in Singapore, a partnership of the European Union the National University of Singapore and the Nanyang Technological University, today announced the launch of the inaugural Multi-Media Competition in conjunction with the Europe Day celebrations and Open House at the EU Centre in Singapore.

The theme of the video essay competition is “The European Union in Southeast Asia”.

Reflecting on the theme in her opening address Dr Yeo Lay Hwee, Director of the EU Centre in Singapore, commented on the long-standing partnership the EU has had with the Association of Southeast Asian Nations (ASEAN). While the EU is one of ASEAN’s largest trading partners and export market, she said, “the EU’s presence in Southeast Asia should not only be seen through trade and investment and development cooperation, but also in the arts and culture, through its film festivals, in education through its exchange programmes and Study in Europe exhibitions. Connections abound and the EU and its member states are wholly represented in different corners of Southeast Asia, through its people and its companies”. The EU Centre hopes that through this video essay competition, Southeast Asians not only learn more about the EU and its people, but also reflect on our region’s own history and integration. Through the videos made by the young people of Southeast Asia, the diversity and the potential of the interactions between EU and Southeast Asia, and the future of our partnership can be reflected.

The panel of judges will comprise of the Ambassador of the EU Delegation to Singapore, H.E. Mr. Marc Ungeheuer, Mr Kenneth Tan, Director, Media Development Authority of Singapore, and will also include other film industry professionals and practitioners from the region. H.E. Mr Ungeheuer said that through the submissions, he hopes to understand how the EU is perceived by Southeast Asians, and that the multi-dimensional and multi-faceted interactions between the two regions can be creatively showcased. Commenting on the judging criteria, he noted that they will be looking for a balance between artistic and technical skill, with a good relation to EU content and the themes of the competition.

The EU Centre in Singapore, with its mission to promote awareness and raise the profile of the EU, wants young filmmakers to look around and discover for themselves the European Union they see in Southeast Asia or in their home country in Southeast Asia, and through the multi-media competition hopes to provide an incentive to young filmmakers to exploit the connections and influences of European Union and the countries of Southeast Asia. Ten finalists will be shortlisted and will be broadcast on the EU Centre’s website for the public. They too will play a significant part in determining the winner, with public voting making up 20% of the final result, as well as determining the “Viewer’s Choice Award”.

The Video Essay Competition is open to all citizens and permanent residents of Southeast Asian nations aged 30 and below. Films submitted are to be a maximum of 5 minutes, which includes opening and closing credits. Submissions are to be made online through the competition website at by 12pm, 10 August 2011. Full terms and conditions as well as submission requirements can also be found at the EU Centre’s website.

The winning author or team will walk away with a SGD$3000 cash prize sponsored by the EU Centre. The second and third prize will be SGD$1500 and $1000 respectively. The “Viewer’s Choice Award” is SGD$1000.

The Video Essay Competition is an addition to the range of public engagement and outreach activities supported by the EU Centre for the year that also includes a workshop on EU’s policies on food security and contribution to global food security as part of the International Conference on Asian Food Security 2011, and a series of talks and seminars on issues ranging from culture and heritage to the euro debt crisis, and the various challenges facing the European Union.

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